INDOGGO GIN is a New Creation by Snoop Dogg
Laura McQuarrie — September 3, 2020 — Pop Culture
References: reservebar & qsrmagazine
25 years after releasing Gin and Juice, Snoop Dogg is introducing a gin spirit of his own called INDOGGO GIN. The gin spirit is made with seven premium botanical ingredients and is infused with an all-natural strawberry flavor. The certified gluten-free gin is distilled five times and is said to be light on the juniper flavors with notes of orange, coriander and cassia for a sweet and fruity finish that doesn't come from any added sugar. Naturally, the fresh and clean gin spirit captures the essence of the laid-back California lifestyle and it is touted as "the ultimate remix."
The "King of Gin & Juice" created INDOGGO GIN in partnership with beverage supplier Trusted Spirits with the aim of shaking up the gin category and making it more accessible.
Image Credit: Trusted Spirits
The "King of Gin & Juice" created INDOGGO GIN in partnership with beverage supplier Trusted Spirits with the aim of shaking up the gin category and making it more accessible.
Image Credit: Trusted Spirits
Trend Themes
1. Celebrity-inspired Spirits - There is an emerging trend of celebrities creating their own spirits, providing opportunities for collaboration and brand extension.
2. Natural Flavor Infusions - The use of all-natural flavor infusions in spirits is a growing trend, presenting opportunities for unique and innovative flavor combinations.
3. Disruptive Marketing Strategies - The partnership between Snoop Dogg and Trusted Spirits demonstrates the potential for disruptive marketing strategies in the spirits industry.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore collaborations with celebrities and natural flavor infusions to create new and exciting products.
2. Marketing and Advertising - Marketing and advertising professionals can learn from the disruptive strategies employed by Snoop Dogg and Trusted Spirits to promote their own brands.
3. Food and Beverage Retail - Food and beverage retailers can capitalize on the popularity of celebrity-inspired spirits by stocking and promoting these unique products.
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