In order to improve in-car safety for drivers, Toyota decided to deliver a '"Sirious" Safety Message to distracted drivers.
Knowing that constant phone use threatens the lives of people every day, Toyota created a radio ad that is capable of having Siri disable some of the most distracting features on a phone. The radio ad includes a message that says "Hey Siri," which begins a dialogue with the AI that results in the activation of airplane mode on the device. All of these voice prompts are carried out completely hands-free without human interaction, leaving a driver free to focus on the road ahead of them.
The unique road safety radio ads from Toyota are currently running in Sweden, especially during periods of rush hour traffic.
Assistive Safety Ads
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