Rockstar

Improved Cheese Block Design Makes Snacking Easier

By: Katie Cordrey - Published:   Updated: Jul 19 2011 • References: chunkacheese
The folks at Chunka Cheese have a patent pending "improved cheese block design" to transform a traditional block of cheese into a "new and convenient snacking product." The inventors see a lot of potential for their improved cheese block design.

The website takes great pride in the fact that the cheese block design can be used for nearly any type of cheese, including cheeses with fillings. Strawberry jam-filled cheese, anyone?

Implications - Consumers are likely to purchase items, even seemingly flawed ones, as long as the product's gimmick satiates their desire to express their individuality. As such, corporations may consider appealing to consumers' individualism rather than to their actual needs.

Stats for Food Design Innovations Trending: Older & Warm
Traction: 4,599 clicks in 236 w
Interest: 4 minutes
Concept: Improved Cheese Block Design
Related: 34 examples / 26 photos
Segment: Females, 18-35
Comparison Set: 12 similar articles, including: breast milk delicacies, instant pizza, and spaghetti wieners.