The folks at Chunka Cheese have a patent pending "improved cheese block design" to transform a traditional block of cheese into a "new and convenient snacking product." The inventors see a lot of potential for their improved cheese block design.

The website takes great pride in the fact that the cheese block design can be used for nearly any type of cheese, including cheeses with fillings. Strawberry jam-filled cheese, anyone?

Implications - Consumers are likely to purchase items, even seemingly flawed ones, as long as the product's gimmick satiates their desire to express their individuality. As such, corporations may consider appealing to consumers' individualism rather than to their actual needs.