From portraits to more abstract images, these photographs are a rich reminder of what it means to enjoy the simple things in life. The impressive artistry of Oring is evident in the Impossible Project Polaroids, as they were created with the reinvented Impossible Project Polaroid camera and contain no Photoshopping. I’m definitely loving the old-school feel of these images and how well they could fit into albums from the '70s.
Take a look through the Impossible Project Polaroids and let them take you away on a journey of nostalgia.
Implications - Consumers desire a way to stay connected to the simplicity of their pasts. Creating items with a vintage aesthetic could help a company draw in a greater number of shoppers.