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Michael Marucci
Apprentice
Imitation Advertising - Sony Girl Asks, "Who Do You Want to Play With?"
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Sony’s new Vaio site which features an imitation of Mac’s ads with a third player in the mix. The add asks, “Who do you want to play with?” Choose the attractive Sony girl, and she giggles. Ironically, the ad is pushing Sony as the choice for differentiation, but the ad itself is an imitation…
As engadget correctly ponders, the message is a bit confusing since, after all, the VAIO is, in fact, a PC whether it wants to be or not. Details aside, a little flash ad lets you choose who you want to "play with." Choose the girl, she giggles. Choose the Mac, he says "hey." Choose the PC and, well, he farts. Go figure.
(adrants)
Read More: sony.au Via: adrants
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