Marissa Brassfield
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If the bright colors and porcine design of Imaginarte’s Creative Pigsty in Alicante, Spain aren’t enough to set your imagination aflutter, you might be dead. This porky palace is meant to stimulate the minds of business teams in any industry, but this innovative office space doesn’t have a desk or white board in sight. Why a pig? Imaginarte’s strategic director Lucia de la Vega explains, “Nothing gets wasted from the pig. The current market situation means that austerity and originality are set to become fundamental values. Thus, behind the amazing physical appearance, we find an intelligent, well thought out space.” Imaginarte’s Creative Pigsty is packed with a dynamic lighting and multimedia system equipped to play a number of different types of audio and video. There’s also a giant sculptured pig named Warren, whose snout was the inspiration behind the sliding doors and “Oink” wall typography.  A number of fashion brands, such as Wonders, Break & Walk , RAS and Conguitos, have already used the Pigsty to launch their collections or pre-test their communications strategies. With maximum capacity for 20 people and the possibility of offering large format screening of fashion shows, style dossiers or leading websites, design teams have a meeting place available where they can exchange synergy and new sources of inspiration.
(contemporist)References: imaginarte, contemporist Filed In: |
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