The IKEA 'You Can Get More' Campaign Offers a Complete Set of Packages

By: Amelia Roblin - Published: Jan 14, 2012 • References: augehq & coloribus
It's always amazing the way that one substantial piece of furniture manages to be packed inside such a seemingly compact crate -- such is the marvelous magic of the Scandinavian furnishings store. This IKEA 'You Can Get More' campaign plays on this concept of quantity, presenting three different movables made entirely of cardboard boxes.

Auge Headquarters of Milan assembled a bed, a chair and a table lamp to advertise an impressive sale of 40% off. The statement which reads that "You can get more," is visualized cleverly when you do a bit of crate counting. An entire un-built bed set would likely fit within a box the size of the headboard. The IKEA 'You Can Get More' campaign thus suggests that for the usual value of a queen, you'll be getting a great deal extra. Stats for Boxy Bed Advertising Trending: Older & Warm
Research: 14,188 clicks in 226 w
Interest: 3.1 minutes
Concept: IKEA 'You Can Get More' Campaign
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: novel shelving campaigns, shelved data storage, and embellished basic furnishings.