IKEA Party Proof Kitchen Offers Interactive Buying Experience

By: Katherine Vong - Published: Jun 20, 2012 • References: ikea & popsop
You've probably been at (or thrown) a party where a lamp is destroyed, a table surface heavily scratched or a door pulled off its hinges, but if you get an IKEA Party Proof Kitchen, none of these "accidents" will happen again -- at least for 25 years, according to IKEA's guarantee.

Promoted through an interactive platform developed by Mother agency, the IKEA Party Proof Kitchen aims to show customers just how tough IKEA kitchens really are. You just point and drag the IKEA character around the kitchen scene to see the different ways IKEA tests its products for durability. For instance, the site reveals that, during testing, it fills its kitchen drawers with 8.2 kg of weight and opens and shuts the drawers a total of 200,000 times to ensure the drawers will close smoothly and softly.

So if you're in the market for a new kitchen -- or you're known for throwing killer parties -- visit IKEA's interactive platform to see just how indestructible your kitchen could be. Stats for Indestructible Furniture Platforms Trending: Older & Mild
Research: 1,622 clicks in 205 w
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Concept: Ikea Party Proof Kitchen
Related: 72 examples / 55 photos
Segment: Neutral, 18-55+
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