The Swedish brand IKEA has been posting pictures of its soft toys in different poses on its Hong Kong Facebook page for the past few days in support of its charity program.

The embracing bears image (posted few days ago and garnering a number of likes in a day) rode on the photo of President Barack Obama and First Lady Michelle Obama embracing after he learnt that he had secured four more years in the White House.

An absolute success for the brand in its fast response, the picture creates interesting, original and relevant content to build better relationships with fans.

The goal of the charity is to improve education for children, a cause that many are willing to support.