This Ikea Furniture Commercial Fights Through the Clutter

By: Jonathon Brown - Published: Feb 15, 2013 • References: ikea & adweek
This Ikea furniture commercial aims to put an end to cluttered, anti-social apartments.

In a comically dramatic sequence, a couple fight through all their belongings to try to be together. The commercial starts with dark, gloomy imagery and it's hard to tell the couple is even in the same apartment. In the middle of the ad, the lovers reach through piles of books and sneakers to try to reach each others outstretched hand. However, they can't reach.

With the help of Ikea furniture, their apartment miraculously gets organized as books fly onto shelves and shoes fly onto shoe racks. At last, they can be together.

This ad is clearly not a realistic situation, but it does get the point across that Ikea can help organize your space with its furniture ideas. Stats for Dramatized Furniture Ads Trending: Older & Mild
Research: 1,066 clicks in 170 w
Interest: > 3 minutes
Concept: Ikea Furniture Commercial
Related: 75 examples / 58 photos
Segment: Females, 18-55+
Comparison Set: 28 similar articles, including: sketched-in furniture, subtle candid cameras, and 13 intriguing ikea ads.