This IKEA Campaign Won't Let You Dine Alone This Christmas

By: Tiffany - Published: Dec 5, 2013 • References: & designtaxi
In another series of heartwarming ad campaigns, Scandinavian home decoration and accessories giant, IKEA doesn't want you to be alone over Christmas. The idea behind IKEA Christmas is that no matter how far away your family and friends are, there will always be a place to celebrate the holiday season, including people who would love your company and would be more than willing to celebrate the special day with you!

The 'No Empty Chairs at Christmas' campaign includes everyone, whether you are a single parent, a child away on school exchange, a grandparent or single, you will be able to find a place that will welcome you with open arms. The program is designed so that the people who are spending Christmas alone no longer need to feel lonely. In the campaign, anyone who has an extra seat at their table can sign up as a host and anyone who is spending the holidays alone will have the opportunity to be a guest. Stats for Heartfelt Furniture Shop Campaigns Trending: Older & Mild
Research: 886 clicks in 129 w
Interest: 0.7 minutes
Concept: Ikea Christmas
Related: 66 examples / 51 photos
Segment: Neutral, 12-55+
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