UNDP Joins iHeartMedia to Increase Climate Change Activism
References: sustainablepartnersinc.org & undp.org
The United Nations Development Programme works in collaboration with iHeartMedia to raise awareness on climate change issues, highlighting overall Sustainable Development Goals. The public service announcement campaign launched across the media platform in order to spark inspiration to globally participate in the 17 Sustainable Development Goals.
These goals mark the steps to protect the planet from the effects of poverty, inequality, and climate change. The first phase of this campaign features artists including Max, Steve Aoki, AJR, Rachel Crow, and more encouraging people to incorporate initiatives in their lives to reduce waste starting with small acts. UNDP Communications Director Mila Rosenthal states, "It’s a huge boost to reach millions of people with tangible ways they can catalyze change. Every person who gets inspired and gets involved will help show world leaders that it’s time to step up and keep their Global Goals promises.”
Image Credit: Shervin Lainez
These goals mark the steps to protect the planet from the effects of poverty, inequality, and climate change. The first phase of this campaign features artists including Max, Steve Aoki, AJR, Rachel Crow, and more encouraging people to incorporate initiatives in their lives to reduce waste starting with small acts. UNDP Communications Director Mila Rosenthal states, "It’s a huge boost to reach millions of people with tangible ways they can catalyze change. Every person who gets inspired and gets involved will help show world leaders that it’s time to step up and keep their Global Goals promises.”
Image Credit: Shervin Lainez
Trend Themes
1. Climate Change Activism - The UNDP and iHeartMedia partnership to raise awareness on climate change issues presents opportunities for businesses in the environmental and sustainability industries to leverage this growing trend.
2. Public Service Announcement Campaigns - With the launch of the UNDP's public service announcement campaign, there is an opportunity for advertising and marketing companies to bring attention to pressing global issues.
3. Promoting Sustainable Development Goals - Businesses in various industries can tap into this growing trend by incorporating sustainable development goals in their corporate social responsibility initiatives and marketing campaigns.
Industry Implications
1. Environmental - The partnership between the UNDP and iHeartMedia presents opportunities for businesses in the environmental industry to leverage this growing trend of climate change activism.
2. Advertising and Marketing - The UNDP's public service announcement campaign provides an opportunity for advertising and marketing companies to showcase their creativity and bring awareness to pressing global issues.
3. Corporate Social Responsibility - Businesses can demonstrate their commitment to sustainable practices by incorporating the 17 Sustainable Development Goals in their corporate social responsibility initiatives and marketing campaigns.
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