The MTV 'If You, Drink Don't Drive' Campaign Encourages the Arts

By: Allison Love - Published: Aug 26, 2010 • References: mtv & adsoftheworld
The newest anti-drunk-driving campaign comes from MTV with their 'If You Drink, Don't Drive' print ads. Giving you different options on what to do after drinking, these prints ensure that you steer clear of the wheel.

The ads feature various people in the background playing piano, singing and playing guitar to demonstrate their point. These MTV 'If You Drink, Don't Drive' ads are a great way to target a younger target audience to stop drinking and driving. Stats for Musical PSA Print Ads Trending: Older & Average
Research: 6,741 clicks in 300 w
Interest: 4 minutes
Concept: If You Drink, Don't Drive
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: controversial driving virals, shockvertising, and suicidal anti drinking & driving ads.