Ideas Culture's 'Ideas While You Sleep' Puts Twitter Users to Work

Crowdsourcing is the Web 2.0 way of getting things done, and Ideas Culture’s ‘Ideas While You Sleep’ program takes this practice one step further and uses Twitter for brainstorming or research. Once you sign up with the service, you can send your prompt online up until 4 PM, at which point Ideas Culture takes over.

Using their Ideas Agents, ‘Ideas While You Sleep’ leverages the power of Twitter to create an evaluation matrix and implementation plan—by 10 AM the next morning. According to PSFK, Ideas Culture has 200 agents from eight countries for the ‘Ideas While You Sleep’ plan.