The best way for a company to blend in and become accepted by an increasingly eco-conscious society is to do what these IBM Smarter Planet ads have done. Eight separate ads were released in the latest series for the IBM brand by advertising agency Ogilvy & Mather in Paris.
Each of the eight IBM Smarter Planet ads are visually different, yet they have commonalities in their style and message that help them to be recognized immediately as a print series.
Separate messages are included in each individual ad that highlight efforts IBM is making to be more environmentally aware and proactive. For example, one ad features text that reads, "Now fresh air freezes energy costs. In Boulder, Colorado, IBM uses the cold climate to help cool its data center, reducing cooling costs by almost 50%." The ads demonstrate just how serious IBM is about going green.
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Research: 6,830 clicks in 259 w
Interest: 4 minutes
Concept: IBM Smarter Planet Ads
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Segment: Neutral, 18-55
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