Getting some much needed R&R as well as vitamin D at the local beach doesn't have to mean rocking the skimpiest bikini out there as the iBlues Spring 2014 ad campaign shows. Chock full of pretty summer dresses, women will be just as prepared in one of these feminine frocks as they would be in a two-piece bathing suit.
The iBlues Spring 2014 ad campaign was shot on location at the beaches of Forte dei Marmi in Italy. It stars Hungarian model Barbara Palvin. The blonde beauty brings a generous dose of ladylike sophistication to the sunny and sandy setting. Rife with bright colors, fun textures and bold patterns, the looks can easily transition from the beach to a relaxing weekend shopping spree or casual brunch with a few good girlfriends.
Stats for Laid-Back Beach Fashion Ads
Trending: Older & Warm
Research: 4,646 clicks in 116 w
Interest: 2 minutes
Concept: IBlues Spring 2014
Related: 69 examples / 53 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: natural beauty fashion ads, minimalist denim fashion ads, and dark jungle fashion ads.
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