The internet is often approached as a means to reach out to an alluring stranger with whom a public first encounter was only brief. Unfortunately for many, even the most popular social networking websites may not help people track down their targets as well as the 'I Wish I Said Hello' scheme might.
A group of street artists have been working to summarize and document some of these out-of-the-blue inquiries by translating scenarios into the visual language of road signage, outlined in the upturned teardrop shape of the Google Maps marker. Some of the original text that recounts the stolen glance or the bummed cigarette is incorporated into the graphic and the unique query is tacked onto a lamppost or a subway wall in the location of its occurrence. Allowing the physical world to better overlap with the virtual world, 'I Wish I Said Hello' notices may effectively reach their desired recipients.
Stats for Manually Marked Missed Connections
Trending: Older & Mild
Research: 2,517 clicks in 204 w
Interest: 2.5 minutes
Concept: I Wish I Said Hello
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: warning sign fails, 50 viral signs, and modified signage furniture.
Manually Marked Missed Connections
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