I Used to be You by Kyoto Hamada Tackles the Fear of Aging

By: Meghan Young - Published: Apr 12, 2013 • References: & itsnicethat
The I Used to be You photo series tackles the fear of aging in a beautiful and brave way. Photographer Kyoko Hamada adopts an elderly alter-ego named Kikuchiyo-san. The complete opposite of Beyonce's Sasha Fierce, Kikuchiyo-san leads a quiet life filled with sewing, museums and laundry. Hamada was inspired by both big and small losses when creating this series such as the closing of her favorite cafe and the death of her father.

Poignantly captured, the I Used to be You photo series has been an ongoing project for almost a year. Hamada writes, "If I met Kikuchiyo-san, I might just smile at her and be quiet for a while. She probably wouldn’t say much either; she might just nod and smile if I spoke about anything at all. Or, she might ask me to sit with her on a park bench and we would look at the sunset in the quiet stillness." Stats for Elderly Alter-Ego Photography Trending: Older & Warm
Research: 8,430 clicks in 163 w
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Concept: I Used To Be You
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Segment: Neutral, 18-55+
Comparison Set: 42 similar articles, including: fantastical vintage photography, seedy voyeuristic photoshoots, and suspended clutter photography.