The 'I Do Like to be Beside the Seaside' editorial in Vice magazine is a fashion spread with young kids outfitted in urban fitted caps. Photographed by Michael Otero, the series radiates with young love and a carefree mentality.
The models were James, Channon, Ashleigh, Taylor, Dan, Kenny, Ryan, Ellis and Elliot. Styled by Hannah Logic, the clothing included designers by the likes of New Era, Uniqlo, Fred Perry, Diesel and Adidas.
Implications - Consumers are more willing to buy products if they feel the item is representative of the user's identity. As such, corporations should try to associate the user with the product on an emotional level when producing promotional material for their wares.
Fitted Cap Photography
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