Bliss' Hydrator for Combination Skin is Powered by Watermelon
Laura McQuarrie — July 1, 2019 — Fashion
References: blissworld & allure
Bliss' recently added to its affordable skincare product portfolio with an all-new hydrator for combination skin. The What a Melon Water Jelly Hydrator is perfect for the summer season, especially as it imparts lightweight moisture to dry skin, with a formula that "feels as if it transforms into water on contact."
The refreshing gel-to-water formula is powered by antioxidant-packed watermelon fruit extract, which replenishes the moisture barrier and fights water loss, as well as other ingredients like willow bark extract, Brazilian sea water and sea salt. Some of the other superpowered hydrators in the product are cucumber fruit water and extract, plus sodium hyaluronate, which holds 1,000 times its weight in water.
Suspicious of unfamiliar ingredients, consumers are turning to fruit-based formulas that are naturally nourishing and rich with vitamins and antioxidants.
The refreshing gel-to-water formula is powered by antioxidant-packed watermelon fruit extract, which replenishes the moisture barrier and fights water loss, as well as other ingredients like willow bark extract, Brazilian sea water and sea salt. Some of the other superpowered hydrators in the product are cucumber fruit water and extract, plus sodium hyaluronate, which holds 1,000 times its weight in water.
Suspicious of unfamiliar ingredients, consumers are turning to fruit-based formulas that are naturally nourishing and rich with vitamins and antioxidants.
Trend Themes
1. Fruit-based Skincare - Opportunity for skincare companies to develop products using natural fruit-based ingredients for nourishment.
2. Gel-to-water Transformation - Potential for innovative skincare products that transform from a gel to water consistency upon contact, providing lightweight hydration.
3. Antioxidant-packed Formulas - Potential to create skincare products with high levels of antioxidants to replenish moisture barrier and fight water loss.
Industry Implications
1. Skincare - Skincare companies can capitalize on the trend of fruit-based formulas and gel-to-water transformation to develop innovative hydrating products.
2. Natural Beauty - Opportunity for natural beauty and wellness brands to use antioxidant-packed formulas in their skincare products.
3. Beauty Retail - Retailers can stock skincare products that focus on fruit-based ingredients and gel-to-water transformation to meet consumer demand for lightweight moisturizers.
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