Liquid I.V. Hydration Multiplier Sugar-Free Comes in Three Flavors
Michael Hemsworth — June 27, 2023 — Lifestyle
References: liquid-iv & drugstorenews
Liquid I.V. Hydration Multiplier Sugar-Free is a new version of the brand's namesake hydration product that's being launched with the changing preferences of today's active consumer in mind. The product comes in three flavors including Green Grape, White Peach and Lemon Lime, which each feature an allulose-based recipe that contains five essential vitamins including B3, B5, B6, B12 and C. The product has no sugar in the mix and comes in stick-style packaging to make it easy for consumers to take with them when heading out of the house.
CEO Mike Keech commented on the Liquid I.V. Hydration Multiplier Sugar-Free saying, "The launch of sugar-free catapults Liquid I.V. into a new category of hydration solutions. With this innovation, we’ve leaned into science and the evolution of the wellness industry to develop a cutting-edge product that delivers groundbreaking hydration results for our consumers."
CEO Mike Keech commented on the Liquid I.V. Hydration Multiplier Sugar-Free saying, "The launch of sugar-free catapults Liquid I.V. into a new category of hydration solutions. With this innovation, we’ve leaned into science and the evolution of the wellness industry to develop a cutting-edge product that delivers groundbreaking hydration results for our consumers."
Trend Themes
1. Sugar-free Hydration Products - Disruptive Innovation Opportunity: Develop innovative sugar-free hydration products that cater to the preferences of active consumers.
2. Allulose-based Recipes - Disruptive Innovation Opportunity: Explore the use of allulose-based recipes in various food and beverage products to offer healthier alternatives with no sugar.
3. Stick-style Packaging - Disruptive Innovation Opportunity: Create convenient stick-style packaging for hydration products, allowing consumers to easily carry them while on the go.
Industry Implications
1. Wellness - Disruptive Innovation Opportunity: Introduce sugar-free hydration solutions in the growing wellness industry to meet the demand for healthier options.
2. Food and Beverage - Disruptive Innovation Opportunity: Incorporate allulose-based recipes in food and beverage products across the industry for sugar-free alternatives.
3. Packaging - Disruptive Innovation Opportunity: Innovate stick-style packaging for various products, including hydration solutions, to provide convenience for consumers.
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