This charming commercial for Honda hybrid automobiles uses the song â€œlet it shineâ€ and thousands of car headlights opening and closing to create happy faces until the sun comes up to make us realize the benefits of hybrid automobiles.
The commercial was created by advertising agency Wieden + Kennedy, Amsterdam with creative direction by Jeff Kling.
Implications - Many consumers are exposed to thousands of commercials in any given year, so those companies that put the extra effort into standing out creatively are sure to stand out to their viewers. This ad is a fantastic example of how creative ambition can yield dramatic results, and there is no doubt that an ad like this would be far more likely to be remembered long after being viewed.
Stats for Automotive Animations
Trending: Older & Mild
Research: 2,390 clicks in 369 w
Interest: > 3 minutes
Concept: Automotive Animations
Related: 35 examples / 27 photos
Segment: Males, 18-55
Comparison Set: 13 similar articles, including: hanging honda f1 as art, honda rocks hybrid market, and fuel cell supercars.
More Stats +/-
Honda Rocks Hybrid Market
Hanging Honda F1 as Art
Fuel Cell Supercars
Top 30 Baby Ideas in April
Top 100 Interactive Ideas in April