Prodigy

Honda Conveys Sunny Message With Hybrid Car Smiles

By: Vincent Salera - Published: Mar 27, 2009   Updated: Apr 5 2011 • References: coloribus
This charming commercial for Honda hybrid automobiles uses the song “let it shine” and thousands of car headlights opening and closing to create happy faces until the sun comes up to make us realize the benefits of hybrid automobiles.

The commercial was created by advertising agency Wieden + Kennedy, Amsterdam with creative direction by Jeff Kling.