Honda Conveys Sunny Message With Hybrid Car Smiles

By: Vincent Salera - Mar 27, 2009   Updated: Apr 5 2011
References: coloribus
This charming commercial for Honda hybrid automobiles uses the song “let it shine” and thousands of car headlights opening and closing to create happy faces until the sun comes up to make us realize the benefits of hybrid automobiles.

The commercial was created by advertising agency Wieden + Kennedy, Amsterdam with creative direction by Jeff Kling.

Implications - Many consumers are exposed to thousands of commercials in any given year, so those companies that put the extra effort into standing out creatively are sure to stand out to their viewers. This ad is a fantastic example of how creative ambition can yield dramatic results, and there is no doubt that an ad like this would be far more likely to be remembered long after being viewed.