Hurraw! Balm reminds me of a more grown-up Lip Smacker, in the sense that the balms became addictive and collectible it-cosmetics. However, instead of being a lip smack junkie, Hurraw! Balm is a smart eco-friendly choice. They even come in cute little reusable tea bags.
Implications - Eco-conscious consumers will likely invest in those businesses that offer the largest selection of products complementary to their green lifestyles. Businesses that make the switch to eco-friendly services will experience favorable returns.