Teenagers in Japan are taking to human billboard advertising with gusto. You might bat an eyelid at the notion, but if you were getting paid between 1,000 and 10,000 yen per day, you might reconsider.
Teenagers employed by the Absolute Territory PR agency have been spotted wearing temporary thigh tattoo advertisements for the band Green Day's new album, as well as to promote Takashi Murakami’s new book.
Requirements are pretty simple: the agency look for females who are over 18 who have more than 20 connections on their Twitter, Instagram or other social media services. The tattoos must be worn for a minimum of 8 hours and post pictures of the advertisement to at least two of your social media streams. This craze is an interesting spin on the notion of human billboard advertising.
Stats for Social Media Thighvertising
Trending: Older & Buzzing
Research: 13,745 clicks in 165 w
Interest: 1.5 minutes
Concept: Human Billboard Advertising
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
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