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Hui-Hui’s Menswear Collection Celebrates Self-Expression

By: Jana Pijak - Published: • References: fuckingyoung.es & fuckingyoung.es
Label Hui-Hui presents a youthful translation of eccentric design details with its latest menswear line. Captured by photographer Campbell Addy’s lens, this collection catalog is inspired by the idea of a “man-child”, a man who never truly learned to grow up.

Hiu-Hiu’s introductory collection is styled by Oliver Hiu, the label’s head designer who works alongside styling assistant Austern Western to pair together his avant-garde looks.

Models Max Granger and Greg France star in the lookbook that highlights a range of over-sized coat garments and helmet-inspired headwear accessories that are perfect for Fall. The pieces are eccentric and are a subtle nod to childhood due to an aesthetic that is difficult to distinguish by age or maturity. Stats for Eccentric Outerwear Catalogs Trending: This Quarter & Average
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Concept: Hui-Hui
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Segment: Neutral, 18-55
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