HUGO Create Challenge Edit
Round 2, Urban Thrills: Music & Nightlife

Following the great success of its HUGO Create challenge, HUGO has announced the second round of this artistic contest which allows creative people from all-over the world to submit their own ad designs for the iconic HUGO fragrance.

The theme of Round 2 is Urban Thrills: MUSIC & NIGHTLIFE. The deadline for submissions is May 5, and the winners will be announced June 1.

The chosen 10 winners will recieve $500 each and the chance to be used in a Hugo campaign.

The images are Round 2 examples from the HUGO Create press release.

Read more about the contest and see the winners of round 1:

ArtVertising II - ‘HUGO Create’ Contest (VIDEO)

In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The entry period is (February 5 - March 5, 2008) and the winners will be announced on April 1, 2008. … [More]

Designer ArtVertising (UPDATE) - HUGO Create Winners (GALLERY)

Hugo has announced the winners of round 1 of the creative Hugo Create contest on 1 April, 2008. The 10 winners will recieve $500 each and will have the chance to be printed in I-D magazine or even used in an official Hugo campaign. The ten winning designs are: Tom Moran (UK), Ashley Paul Smith (UK)… [More]