Black and white photography never fails to make clothing look sophisticated, but even if monotone hues were not the basis of this campaign for the Hugo by Hugo Boss Spring Summer 2012 line, the clothes would still speak for themselves. Sleek and polished, the pieces for the collection are office-to-cocktail styles you could wear over and over and over and over -- you get the picture.
The Hugo by Hugo Boss Spring Summer 2012 campaign was photographed by Alexei Hay and features top models Freja Beha Erichsen an Sean O'Pry. The couple is the epitome of style and polish as they sport put-together separates from the more affordable Hugo Boss label. The must-have pieces seen on Erichsen include a chic black tux-style blazer and a gorgeous colorblocked dress while O'Pry dons a dapper white suit and a more casual bomber jacket and trouser combo.
Stats for Slick Monotone Campaigns
Trending: Older & Warm
Research: 8,629 clicks in 224 w
Interest: 4 minutes
Concept: Hugo By Hugo Boss Spring Summer 2012
Related: 101 examples / 78 photos
Segment: Neutral, 18-55
Comparison Set: 37 similar articles, including: greased hair editorials, lingerie-clad hotel heiresses, and mellow monochromatic model captures.
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