The Hugh Lippe 'Rebellion' photo shoot features “all the things your grandmother told you not to do,” says Katie from Lifelounge, but I can't help but be a little intrigued by the pictures in spite of their naughtiness.

The pictures feature grungy women lounging in the dirt, scantily-clad in the snow, posing in lingerie, and hitchhiking. The Hugh Lippe 'Rebellion' shoot is artistic, dangerous and downright hot.

Implications - One of the best ways a company can create a lasting impression in the minds of consumers is by featuring advertising that is avant-garde and sexually charged. The ads will transcend traditional marketing and become a topic of discussion among media groups, critics and consumers.