Artist Theo Jansen
Implications - BMW definitely makes a smart play here by featuring such a captivating inventor and his stunning creations in their advertisements. This is exactly the kind of thing that would keep a viewer from changing the channel, and would therefore simultaneously amuse and inform. Associating their brand with something that is truly fascinating will ultimately make their marketing message all the more memorable. Well done BMW!Stats for Huge Kinetic Sculptures Walk in the Wind Trending: Older & Buzzing
Traction: 7,118 clicks in 401 w
Interest: > 3 minutes Concept: Huge Kinetic Sculptures Walk In The Wind
Related: 68 examples / 52 photos
Segment: Neutral, 18-35 Comparison Set: 25 similar articles, including: organic architectural yachts, illustrated dog breed charts, and stylish camera bags.