Superstar

The Hubba Bubba Campaign Employs Aerial Photography

By: Meghan Young - Published: Oct 19, 2011 • References: miamiadschool and ibelieveinadv
Aerial photography projects have been quite popular these last few months, and the Hubba Bubba ad campaign uses this intriguing style.

The Hubba Bubba ad campaign uses a bird's eye perspective to cleverly show the true potential of one piece of Hubba Bubba and a good set of lungs. Conceived and executed by New York-based ad agency Miami Ad School, the Hubba Bubba ad campaign is fresh and humorous. It shows that art directors are keeping an eye on various industries for constant, up-to-date and relevant inspiration. In this case, the Hubba Bubba ad campaign leaned on the current trends of photography, using an aerial perspective to capture one massive piece of bubble gum. The result is stunning and is sure to capture the attention of viewers everywhere.