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These Huawei Mobile Ads are Pop-Up Pop Culture

By: Amelia Roblin - Published: Aug 4, 2011 • References: arnoldfurnace and adsoftheworld
Smartphones are now marketed as devices on which people can carry out their entire lives, and these Huawei Mobile ads capitalize on this idea. The manufacturer's two new models, the Ideos x1 and the Sonic, promise to enhance your existence beyond the bounds of your touchscreen.

A run of six prints was designed by Arnold Furnace of Sydney, Australia, each featuring one of the sleek handsets. Instead of allowing the high-resolution display to describe the capabilities of these contraptions, the creative team opted for extruded text that could spell out a recipe for consumer appreciation using pop culture references.

The brightly colored cursive text alludes to Facebook stalking, Bieber fever and social media over-sharing. Huawei Mobile ads incorporate a number of techniques that will have teens and tweens hungry for one of these hot handhelds.