These Huawei Mobile Ads are Pop-Up Pop Culture

By: Amelia Roblin - Published: Aug 4, 2011 • References: arnoldfurnace & adsoftheworld
Smartphones are now marketed as devices on which people can carry out their entire lives, and these Huawei Mobile ads capitalize on this idea. The manufacturer's two new models, the Ideos x1 and the Sonic, promise to enhance your existence beyond the bounds of your touchscreen.

A run of six prints was designed by Arnold Furnace of Sydney, Australia, each featuring one of the sleek handsets. Instead of allowing the high-resolution display to describe the capabilities of these contraptions, the creative team opted for extruded text that could spell out a recipe for consumer appreciation using pop culture references.

The brightly colored cursive text alludes to Facebook stalking, Bieber fever and social media over-sharing. Huawei Mobile ads incorporate a number of techniques that will have teens and tweens hungry for one of these hot handhelds. Stats for Extruded Cellphone Advertising Trending: Older & Buzzing
Research: 19,114 clicks in 250 w
Interest: 4 minutes
Concept: Huawei Mobile Ads
Related: 57 examples / 44 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: knockoff masterpiece marketing, food-shaped sack ads, and balding comb campaigns.