To highlight their involvement with the England Six Nations rugby team, Betfair has implemented a “person placement” campaign. For this campaign, top English opera singers from the Royal Opera House are strategically placed in the crowd to give the England team the finest vocal support.
The tactic is designed to push the fact that Betfair offers “added value” to its punters. The sopranos will be belting out English anthems such as "Swing Low, Sweet Chariot" and "Jerusalem."
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