EE's House of Fibre Shows the Power of Its Full Fibre Max Broadband
Laura McQuarrie — February 25, 2022 — Art & Design
References: campaignlive
British mobile network operator and internet service provider EE created the House of Fibre as a way to demonstrate what its Full Fibre Max broadband is capable of. The experience invites guests into a hyperconnected townhouse, complete with an interactive kitchen, buffer-free living room and a tech-fueled gym.
The power of its Full Fibre Max broadband is applied to everything from cooking to gaming with a cooking experience was hosted by chef and former The Great British Bake Off contestant Mark Lutton, and a gaming masterclass led by professional Fifa players Tom "XL Tom" Lees and Nathan "Zelonius" Horton. The space is stocked with a variety of tech-focused equipment, including virtual reality headsets, large entertainment screens, wearables and smart mirrors.
The power of its Full Fibre Max broadband is applied to everything from cooking to gaming with a cooking experience was hosted by chef and former The Great British Bake Off contestant Mark Lutton, and a gaming masterclass led by professional Fifa players Tom "XL Tom" Lees and Nathan "Zelonius" Horton. The space is stocked with a variety of tech-focused equipment, including virtual reality headsets, large entertainment screens, wearables and smart mirrors.
Trend Themes
1. Full Fibre Max Broadband - The demand for uninterrupted and quality internet services is giving rise to Full Fibre Max Broadband empowering the hyperconnectivity of townhouses and smart homes.
2. Hyperconnectivity - The trend of townhouses and smart homes becoming more and more interconnected signify the need for data sharing, efficient system maintenance, and system integration.
3. Tech-focused Equipment - The incorporation of tech-focused equipment like virtual reality headsets, large entertainment screens, wearables and smart mirrors into homes brings about disruptive opportunities in the tech industry.
Industry Implications
1. Broadband and Internet Service Providers - ISP's have the opportunity to offer the hyperconnectivity experience of townhouses and smart homes while providing quality internet services.
2. Home Automation - The demand for integration of home automation technology that connects all home devices empowers the room for home automation tech startups.
3. Virtual and Augmented Reality - The use of virtual reality tech and smart mirrors in homes signify the need for innovation in the virtual and augmented reality industry.
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