Hotel VW California is a marketing stunt by Volkswagen Commercial Vehicles and website Laterooms.com that offers guests the chance to spend a night in a Volkswagen California SE camper van in a select UK location.
The campaign includes six California SE camper vans, each of which seats up to four adults and is fitted with a pop-up roof, a well-equipped fridge, beds, integrated LED lighting, air-conditioning and central heating as well as an awning containing a table, chairs and barbecue equipment.
The first location chosen for Hotel VW California was Temple Island, a private island in Oxfordshire. Each 'room' cost $60 per night, with proceeds being diverted to charity.
Volkswagen Commercial Vehicles says the Hotel VW California show will soon be rolling into other UK locations in the near future.
Stats for Clever Camper Van Campaigns
Trending: Older & Mild
Research: 339 clicks in 90 w
Interest: > 3 minutes
Concept: Hotel VW California
Related: 77 examples / 59 photos
Segment: Males, 18-55+
Comparison Set: 28 similar articles, including: radically retro retail buses, iconic updated concept cars, and flexible space-efficient campers.
Clever Camper Van Campaigns
More Stats +/-
Iconic Updated Concept Cars
Radically Retro Retail Buses
Flexible Space-Efficient Campers
Harmless Threat Auto Ads
Luxury-Focused SUV Concepts