This Holiday Inn Ad Tells a Story of a Little Girl and Her Mother

By: Christopher Magsambol - Oct 28, 2015
References: & adage
This hotel commercial for Holiday Inn in China tells the story of the relationship between a little girl and her busy mother. Rather than showcasing the hotel's amenities, the Holiday Inn ad appeals to the emotions of many busy professional parents. The commercial centers on a young girl who finds herself constantly missing her mom, who is always away at work all the time.The video ends with the girl's parents surprising her for a vacation at the Holiday Inn.

Interestingly, the story depicted in the commercial is based on a real event from the brand's chief marketer Emily Chang. Chang would receive heart-wrenching messages from her daughter while away on business, which prompted her to take her on a surprise overnight trip at the Holiday Inn. For Chang, the hotel commercial is able to showcase that amazing vacations are not determined by exotic locations, but by the company you are in.