Looking completely different than any other hotel branding you're ever likely to see, The Happy 8 sets itself apart from the competition with its vibrant, neon and very artsy branding.
The Malaysian luxurious chain-hotel brand is inspired by the Nanyang culture and art, which it exudes in an almost Andy Warhol-like way. The hotel branding for The Happy 8 plays with colors to represent the local system, kitschy and majestic national symbols and a general cultural design to represent Malaysia's multiculturalism.
Reinterpreting national culture in an original and psychedelic way, the hotel embodies culture and art for a nation that gives the brand an advantage over other local hotels. The branding design also excels in that it has a very strong coherent brand experience in everything related to the hotel.
Stats for Neon Nationalistic Hotel Branding
Trending: Older & Buzzing
Research: 6,562 clicks in 115 w
Interest: 2.9 minutes
Concept: Hotel Branding
Related: 105 examples / 81 photos
Segment: Neutral, 18-55
Comparison Set: 39 similar articles, including: monochrome cubic fashion branding, vibrant vintage brewpub branding, and macho hipster parlor branding.
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