Rockstar

The Happy 8's Identity is Vibrantly Bold and Original

By: Farida Helmy - Published: • References: behance.net and designworklife
Looking completely different than any other hotel branding you're ever likely to see, The Happy 8 sets itself apart from the competition with its vibrant, neon and very artsy branding.

The Malaysian luxurious chain-hotel brand is inspired by the Nanyang culture and art, which it exudes in an almost Andy Warhol-like way. The hotel branding for The Happy 8 plays with colors to represent the local system, kitschy and majestic national symbols and a general cultural design to represent Malaysia's multiculturalism.

Reinterpreting national culture in an original and psychedelic way, the hotel embodies culture and art for a nation that gives the brand an advantage over other local hotels. The branding design also excels in that it has a very strong coherent brand experience in everything related to the hotel.