The Hot Lingerie Campaign isn't for Bad Girls Only

By: Alex Scott - Published: Mar 18, 2010 • References: &
Any excuse I can find to look at lingerie-clad women for extended periods of time, I will take it. Even as I am typing these words, I am staring slack-jawed at this campaign. Claudia Lecnik has done a very good job creating the Hot Lingerie Campaign, though it's hard to go wrong by putting gorgeous girls in lacy underwear.

The Hot Lingerie Campaign, like other fancy underwear ads, is quite brilliant because it captures two essential markets: the females who want to look sexy in the garments, and the males who need a gift idea for their wives or girlfriends. Stats for Candy Stripe Lingerie Ads Trending: Older & Warm
Research: 16,765 clicks in 322 w
Interest: 4 minutes
Concept: Hot Lingerie Campaign
Related: 87 examples / 67 photos
Segment: Females, 12-35
Comparison Set: 32 similar articles, including: celebrity lingerie, curve-loving swimwear, and celebrity lingerie models.