Any excuse I can find to look at lingerie-clad women for extended periods of time, I will take it. Even as I am typing these words, I am staring slack-jawed at this campaign. Claudia Lecnik has done a very good job creating the Hot Lingerie Campaign, though it's hard to go wrong by putting gorgeous girls in lacy underwear.
The Hot Lingerie Campaign, like other fancy underwear ads, is quite brilliant because it captures two essential markets: the females who want to look sexy in the garments, and the males who need a gift idea for their wives or girlfriends.
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