The Wendy's Hot & Crispy Fry Guarantee Ensures Fresh Fries
Michael Hemsworth — October 15, 2021 — Business
The Wendy's Hot & Crispy Fry Guarantee has been announced by the QSR brand hot on the heels of its recently introduced Hot & Crispy Fries to help ensure consumers that they can count on them to deliver fresh fare.
The new guarantee will see the brand replacing its fries with no questions asked if they aren't hot and crispy upon being received by the patron. The move will help to draw attention to the brand's new and improved side dish, while also helping to provide peace of mind to patrons that their food will be exactly as it's intended or they can have it corrected.
The Wendy's Hot & Crispy Fry Guarantee is being made available exclusively at participating locations in the US.
Image Credit: Wendy’s
The new guarantee will see the brand replacing its fries with no questions asked if they aren't hot and crispy upon being received by the patron. The move will help to draw attention to the brand's new and improved side dish, while also helping to provide peace of mind to patrons that their food will be exactly as it's intended or they can have it corrected.
The Wendy's Hot & Crispy Fry Guarantee is being made available exclusively at participating locations in the US.
Image Credit: Wendy’s
Trend Themes
1. Food Quality Guarantees - Brands can provide guarantees for food quality to increase consumer trust and draw attention to new menu items.
2. Customer Assurance Programs - Implementing customer assurance programs can establish brand loyalty and promote brand reputation to attract new customers.
3. Instant Remediation Policies - Instant remediation policies can show customers that their satisfaction is a top priority and increase customer satisfaction and retention.
Industry Implications
1. Fast Food Industry - Fast food brands can implement customer assurance programs to differentiate themselves from competitors and increase customer loyalty.
2. Restaurant Industry - Restaurants can benefit from implementing food quality guarantees to increase customer satisfaction and improve brand reputation.
3. Hospitality Industry - The hospitality industry can benefit from instant remediation policies, as customer satisfaction is a key component of success in this industry.
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