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Snackable Caffeinated Donuts

Hostess Boost Jumbo Donettes Energize Like a Cup of Coffee

— February 15, 2022 — Lifestyle
Hostess Boost Jumbo Donettes are rolling out in two flavors, Chocolate Mocha and Caramel Macchiato, and these caffeinated donuts contain slightly less caffeine (50 to 70 milligrams) than one cup of coffee. These donuts areso-called jumbo because they are in fact thee times bigger than the original Hostess Donettes mini donuts. The snackable Hostess Boost Jumbo Donettes are caffeinated with coffee bean extract and are lightly glazed for a smooth and rich taste that speaks to dessert and coffee lovers alike. The 2.5-ounce single-serve packs can be found at convenience stores for an easy on-the-go boost.

Christopher Balach, general manager of Hostess Brands, says "For adults who are increasingly looking for alternative sources of caffeine, our new Hostess Boost Jumbo Donettes offer a tasty, energy-boosting, grab-and-go way to jumpstart the day."
Trend Themes
1. Caffeinated Snacks - The rise of caffeinated snacks presents new opportunities to create unique, quick energy sources that cater to busy, on-the-go consumers.
2. Alternative Caffeine Sources - The trend towards alternative caffeine sources creates an opportunity to develop new and exciting food and beverage products that provide a quick, convenient boost of energy.
3. Gourmet Snacks and Caffeine - Gourmet snacks that merge decadent flavor profiles like chocolate mocha and caramel macchiato with caffeine create an opportunity to compete in the growing market of specialty foods and beverages.
Industry Implications
1. Snack Food - Snack food companies can capitalize on the growing trend for quick and convenient energy sources by developing caffeinated snack foods that cater to busy, on-the-go consumers.
2. Convenience Stores - Convenience stores can take advantage of the demand for alternative energy sources by stocking caffeinated snack options that provide a quick pick-me-up for consumers on the go.
3. Coffee and Food - Coffee and food companies can explore the growing demand for gourmet snacks by developing decadent food and beverage options that feature unique and enticing flavor profiles like chocolate mocha and caramel macchiato.
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