Rethink and Starlight Canada Design Custom Gowns for Sick Teens

By: Erica Francis - Jul 12, 2016
References: wardrobes.starlightcanada.org & marketingmag
Being hospitalized is never fun but Starlight Children's Foundation Canada and ad agency Rethink have made it easier for sick teens by designing custom hospital gowns for each of them.The concept was based on the notion that teenagers feel the need to express their individuality.

Six Canadian fashion designers created the chic gowns for the teenagers hospitalized at the Children's Hospital of Eastern Ontario. The project named 'Ward+Robes,' gave the teens a chance to rifle through racks of unique hospitable gowns and choose one just for themselves. Rethink recorded the reaction of the young patients for a heartfelt public service announcement.

Rethink hopes to expand the Ward+Robes project at the Starlight Children's Foundation and simultaneously inspire other global organizations to start similar initiatives. Additionally, Starlight is currently accepting donations to create more gowns.