Potential
Inspired by the photography of Julian Wolkenstein (see below), Kempton Park Racecourse teamed with celebrity stylist Sascha Breuer to add some glamor to two race horses, Moral and Robyn. 

Sascha Breuer, whose regular client list includes Naomi Campbell, Eva Herzigova and Elle McPherson, took eight hours to beautify the racehorses with 16 hair pieces.

The Kempton Park Fillies will star in the racecourse's advertising campaign for Ladies Day, happening on September 5th.

Implications - Glamorizing things that are not typically seen as glamorous or elegant is a great way for businesses to appear more sophisticated and aesthetically appealing to customers. Making unappealing products and images seem attractive is a great way to capture the attention of audiences, while simultaneously transforming their perception of a certain concept.