Manuka Honey is a Key Botanical in the Distillation of Cygnet 22
Laura McQuarrie — April 19, 2023 — Lifestyle
References: thespiritsbusiness
Cygnet 22 is a new, female-forward premium gin from classical singer Katherine Jenkins OBE and it features an ingredient that's used daily by the performer. Manuka honey is an important part of the distillation of Cygnet 22, along with other botanicals like juniper, calendula, cassia bark, white peppercorns, bee pollen, lemon balm, sea salt, rose petals, hibiscus and heather.
"I wanted to create something that you can enjoy without having to hide it behind flavors or lots of sugary additions, to know that you’re drinking a really quality product, and that you can enjoy this in its simplest form," Katherine told The Spirits Business. Many consumers share this desire for drinks that they can enjoy without the overpowering sweetness of added sugars. Across beverages in general, consumers want healthier and more natural options that align with their wellness goals and taste preferences.
"I wanted to create something that you can enjoy without having to hide it behind flavors or lots of sugary additions, to know that you’re drinking a really quality product, and that you can enjoy this in its simplest form," Katherine told The Spirits Business. Many consumers share this desire for drinks that they can enjoy without the overpowering sweetness of added sugars. Across beverages in general, consumers want healthier and more natural options that align with their wellness goals and taste preferences.
Trend Themes
1. Honey-infused Gins - The use of natural honey in gin distillation presents opportunities for the creation of healthier, more natural alcoholic beverages.
2. Female-forward Spirits - The introduction of female-forward branding could disrupt the traditionally male-dominated spirits industry by targeting a female consumer base.
3. Botanical Blends - The use of unique and flavorful botanical blends could present new opportunities for craft distilleries to differentiate themselves in the competitive spirits market.
Industry Implications
1. Craft Distilleries - Craft distilleries could capitalize on unique and flavorful botanical blends to differentiate themselves and offer healthier and more natural options for consumers.
2. Alcoholic Beverages - The introduction of honey-infused gins offers an opportunity for alcoholic beverage producers to cater to consumers' desires for healthier, more natural options.
3. Marketing and Branding - The introduction of female-forward branding could disrupt the traditionally male-dominated spirits industry by targeting a female consumer base and differentiating brands.
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