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Free-From Foodservice Cereals

The Honey Cheerios Cereal Bulkpak is Gluten and Nut-Free

— July 21, 2023 — Lifestyle
General Mills Foodservice is rolling out the new Honey Cheerios Cereal Bulkpak as a whole grain oat cereal that's perfect for a wide variety of applications thanks to its free-from recipe. The cereal comes in a versatile large format size that has no nut ingredients and is also gluten-free to make it as applicable as possible for today's consumer. The product can thus be enjoyed as a traditional cereal or used as a supplemental option for snack mixes and parfaits, depending on company needs.

Associated Manager Jackie Olson spoke on the Honey Cheerios Cereal Bulkpak saying, "We’ve heard from foodservice directors who’ve told us they are looking for more products that do it all, from zero prep and minimal labor to being gluten-free and made without nuts. Honey Cheerios answers the call, helping operators looking to fill out their cereal offerings with a choice that appeals to diners of all ages.”
Trend Themes
1. Free-from Foodservice - Disruptive innovation opportunity: Develop more free-from foodservice products that cater to specific dietary restrictions to meet the growing demand from consumers.
2. Gluten-free Cereals - Disruptive innovation opportunity: Create new gluten-free cereal options that offer versatility and can be used in various applications, such as snack mixes and parfaits.
3. Large Format Packaging - Disruptive innovation opportunity: Explore large format packaging for food products to cater to the needs of foodservice operators and provide convenience for their operations.
Industry Implications
1. Foodservice - Disruptive innovation opportunity: Develop innovative foodservice solutions, like the Honey Cheerios Cereal Bulkpak, that meet the specific requirements and preferences of foodservice directors and cater to diners of all ages.
2. Cereal - Disruptive innovation opportunity: Create new cereal products with free-from recipes, such as gluten-free and nut-free options, to appeal to a wider customer base seeking healthier and allergy-friendly breakfast choices.
3. Snack Mixes - Disruptive innovation opportunity: Innovate in the snack mix industry by incorporating gluten-free and nut-free cereal options like the Honey Cheerios Cereal Bulkpak, providing consumers with more diverse and inclusive snack choices.
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