Elle MacPherson's Intimate Magazine

Elle “the bod” MacPherson created Intimates Magazine to showcase her line of lingerie with the same name. As part of this fresh marketing campaign, Elle stars in a series of home-video-like clips where she entertains us with her charm. There are a number of Intimate videos besides this one (Bubblegirl) that can be seen on YouTube.

Implications - The availability of the Internet has inspired companies to go beyond the use of print ads and TV commercials. Social media websites have perhaps become the best way for businesses to market themselves due to accessibility and the ability to reach a wide audience. Outdoor billboards and posters are effective, but to reach people worldwide, online advertising will be the future of promotion.