Homeless Hotspots at SXSW Interactive Promotes Awareness of Homelessness

By: Josh Mears - Published: Mar 14, 2012 • References: fastcocreate
Connecting to the Internet has never been so humane as it was at the SXSW festival with its Homeless Hotspots. SXSW Interactive is an annual festival at which start-ups and other tech companies come together with some of the best minds in the business. Homeless Hotspots is a publicity stunt put together by BBH advertising agency in an effort to address homelessness.

These Homeless Hotspots were available throughout the SXSW Interactive festival as local homeless proudly wore shirts that read "I am 4G." This charitable innovation is not only a humanitarian effort but is also quite thought-provoking as it encourages people to think of the homeless as living hotspots.

The Homeless Hotspots are sure to be met with mixed reactions, but the purpose was to create awareness and it has. Stats for 4G Festival Folks Trending: Older & Chilly
Research: 183 clicks in 219 w
Interest: > 3 minutes
Concept: Homeless Hotspots
Related: 56 examples / 43 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: homeless unicorn photography, electronic callout alerts, and wireless wifi tvs.