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Brazilian Organization Uses Comparisons for the Homeless

By: Vincent Salera - Published: • References: adsoftheworld
Patronato Santo Antonio, a Brazilian organization dedicated to helping get kids off the streets, used these very striking black and white images along with bold copy in order to make people “feel” what it would be like to live on the street like a dog, or compares a child to a vulnerable city statue full of graffiti.

Both ads are very well done, except the woman sleeping in front of the statue would have been more effective with the statue alone; she seems to be posing for a fashion photoshoot. Stats for Compassion Through Metaphors Trending: Older & Chilly
Traction: 4,352 clicks in 287 w
Interest: 3.8 minutes
Concept: Compassion Through Metaphors
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: luxury for the homeless (update), 20 innovations for the homeless, and homeless by choice.