Homegrown Bagged Salads are Making Their Debut at Asda Locations
Michael Hemsworth — September 6, 2023 — Lifestyle
References: jonesfoodcompany & thegrocer
The Homegrown bagged salads are arriving at Asda locations in the UK as a series of vertically farmed salad products that prioritize fresh ingredients with a renewable profile to boot.
The products include the 80-gram Mixed Salad, 60-gram Rocket and 80-gram Hot & Peppery Cress, which are each priced at £1.25 per 100-grams. The products are all grown using 100% renewable energy in Gloucestershire using a nutrient-rich feed to optimize their nutrition profile along with artificial lighting and temperature control. The new products from the Jones Food Company (JFC) are also capable of being produced year-round to keep shoppers connected to fresh produce at all times.
JFC CEO James Lloyd-Jones commented on the Homegrown bagged salads saying, "All of our salad is entirely British-grown, which results in fewer food miles than salad flown in from around the world, is grown using only renewable energy and uses 90% less water than plants, which have been more traditionally produced. We can harvest our crops in one day and deliver into supermarket depots the next, so the freshness is guaranteed.”
The products include the 80-gram Mixed Salad, 60-gram Rocket and 80-gram Hot & Peppery Cress, which are each priced at £1.25 per 100-grams. The products are all grown using 100% renewable energy in Gloucestershire using a nutrient-rich feed to optimize their nutrition profile along with artificial lighting and temperature control. The new products from the Jones Food Company (JFC) are also capable of being produced year-round to keep shoppers connected to fresh produce at all times.
JFC CEO James Lloyd-Jones commented on the Homegrown bagged salads saying, "All of our salad is entirely British-grown, which results in fewer food miles than salad flown in from around the world, is grown using only renewable energy and uses 90% less water than plants, which have been more traditionally produced. We can harvest our crops in one day and deliver into supermarket depots the next, so the freshness is guaranteed.”
Trend Themes
1. Vertical Farming - The Homegrown bagged salads utilize vertical farming techniques, using nutrient-rich feed, artificial lighting, and temperature control to optimize nutrition and reduce environmental impact.
2. Renewable Energy - The products are grown using 100% renewable energy, providing an opportunity for businesses to explore renewable energy solutions in agriculture and farming.
3. Year-round Production - The Homegrown bagged salads can be produced year-round, offering a chance for businesses to implement continuous production methods and meet customer demand for fresh produce at all times.
Industry Implications
1. Agriculture - The use of vertical farming techniques and renewable energy in growing bagged salads presents disruptive innovation opportunities for the agriculture industry to improve sustainability and optimize resource consumption.
2. Food Packaging - The introduction of Homegrown bagged salads in the market creates opportunities for innovation in sustainable and eco-friendly food packaging solutions.
3. Supermarkets - Supermarkets can explore partnerships with vertically farmed salad producers to ensure a steady supply of fresh, locally grown products while reducing food miles and environmental impact.
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