Paint by Conran is a new range of home paint colors that take inspiration from Britain's natural landscapes and plants.
The range includes 96 colors that are presented with soft watercolor-like illustrations, which is unusual because most paint cans focus on showing off the intensity or vibrancy of the color when it's opaque. However, this tactic was totally intentional and Conran and Partners took this approach to appeal to a female target audience.
Paint colors in the line have simple floral names like 'Finch' and 'Violet's Bloom,' which are easy to remember and naturally reminiscent of natural elements that may already be familiar color-wise.
Paint by Conran comes with a thank you card, which also functions as a handy color matching card for choosing out other home decor and finishes.
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