The West Elm LOCAL Commercial Inspires Community Support

By: Jana Pijak - Jul 12, 2016
References: westelm & youtube
West Elm LOCAL's latest home decor ad inspires the retailer's consumers to support independent makers within their community. Partnering with local artisans, the company is helping un-established artists and designers gain exposure while simultaneously allowing its target demographic to access one-of-a-kind home goods.

A favorite among urban Millennials, West Elm is a home decor retailer that offers quality and style at an affordable rate. The brand's latest West Elm LOCAL initiative is showcased in a home decor ad that inspires viewers to invest in community-owned businesses rather than buying from larger corporations.

The commercial is also reflective of a growing Millennial maker culture and the modern consumer's desire for goods that are authentic while adhering to their socially conscious values.