Holland & Barrett with Life Kitchen Range Responds to Taste Changes
Michael Hemsworth — January 17, 2024 — Lifestyle
References: hollandandbarrett & foodbev
The Holland & Barrett with Life Kitchen food range is a new lineup of products formulated with consumers who have had their senses impacted by illness to help them elevate their meals according to their specific needs.
The product range includes six items in all that focus on the five basic tastes including sour, sweet, salt, butter and umami. The various products include the Sensation Salt, Soy & Honey Umami Paste, Citrus Sensation Spritz, Miso Honey, Miso White Chocolate & Raspberry and the Seed, Kale & Wasabi Blend. The products are formulated with consumers affected by cancer as well as those whose taste has been augmented by COVID-19.
Life Kitchen Co-Founder Ryan Riley spoke on the Holland & Barrett with Life Kitchen food range saying, "Our experience at Life Kitchen – which saw us create the world’s first cancer cookery school – means we know the profound impact that taste and smell has on our physical and mental health. Our aim is to help as many people as possible enjoy food again, whether or not your taste buds have been affected, so we’re thrilled to work with H&B to bring this innovative product range to the high-street.”
The product range includes six items in all that focus on the five basic tastes including sour, sweet, salt, butter and umami. The various products include the Sensation Salt, Soy & Honey Umami Paste, Citrus Sensation Spritz, Miso Honey, Miso White Chocolate & Raspberry and the Seed, Kale & Wasabi Blend. The products are formulated with consumers affected by cancer as well as those whose taste has been augmented by COVID-19.
Life Kitchen Co-Founder Ryan Riley spoke on the Holland & Barrett with Life Kitchen food range saying, "Our experience at Life Kitchen – which saw us create the world’s first cancer cookery school – means we know the profound impact that taste and smell has on our physical and mental health. Our aim is to help as many people as possible enjoy food again, whether or not your taste buds have been affected, so we’re thrilled to work with H&B to bring this innovative product range to the high-street.”
Trend Themes
1. Flavor-enhancing Food - The Holland & Barrett with Life Kitchen food range offers products formulated to elevate meals for consumers with altered taste buds due to illness.
2. Sensory-targeted Products - The product range includes items that focus on the five basic tastes, catering to consumers affected by cancer or augmented taste from COVID-19.
3. Personalized Culinary Solutions - The Holland & Barrett with Life Kitchen food range provides specific products tailored to address individual taste changes caused by illness.
Industry Implications
1. Health Food and Supplements - The Holland & Barrett with Life Kitchen food range falls within the health food and supplements industry, offering flavor-enhancing solutions for consumers with altered taste buds.
2. Cancer Support - The product range caters to the cancer support industry, providing sensory-targeted food options for individuals affected by cancer and its impact on taste.
3. Gourmet Food and Beverage - The Holland & Barrett with Life Kitchen food range caters to the gourmet food and beverage industry, offering personalized culinary solutions for those with altered taste buds due to illness.
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